Harry Potter Store NYC

Harry Potter New York Opened on June 3 in Flatiron District.

Harry Potter New York set a new standard for themed retail, combining breath-taking design, exquisite craftsmanship, hand-crafted props, exciting interactive elements and exclusive products – inviting fans to experience the Wizarding World in a brand-new way. Spanning three floors and over 21,000 sq. ft., the store will house the largest collection of Harry Potter and Fantastic Beasts products under one roof.

Harry Potter New York features 15 different themed areas, each one carefully and uniquely presented to bring the magic of the Wizarding World to life.

Entering the store, customers will pass under a huge model of Fawkes the Phoenix gazing down from the ceiling. Fawkes was created especially for Harry Potter New York by a team of specialist propmakers over a number of months, the impressive model weighs over 220lbs and is just one of many painstakingly detailed, handmade props, each one created to surprise and delight customers as they explore.

Stepping inside Harry Potter New York, witches, wizards and Muggles will encounter a number of exciting experiences. Fans are invited to strike their best pose at one of many photo opportunities, including posing inside a London phone box for a photo as if transporting themselves into the Ministry of Magic, or even seeing themselves as if they were inside Hagrid’s boots! For those who have always dreamed of bringing their favorite Harry Potter character to life, the interactive wand table lets them pick up a wand and put it to the test.

Harry Potter New York will incorporate digital technologies throughout the store including integration with the Harry Potter Fan Club app. Users will find a number of Enchanted Keys throughout the store that unlock exclusive behind-the-scenes facts, figures, and videos that bring the store to life.

Also available for fans will be two exciting and immersive multiplayer virtual reality experiences. The full sensory VR adventures are location based, allowing real-time interactive exploration of the Wizarding World as never before. “Chaos at Hogwarts” lets hopeful witches and wizards step into a magical journey to Hogwarts Castle and become part of the adventure where magical creatures and secrets await. Fans will need their wands at the ready as “Wizards Take Flight” prepares guests to fly on brooms with the thrills of a magical wand battle against Death Eaters over the skies of London and around the enchanting grounds of Hogwarts Castle. The “Chaos At Hogwarts” and “Wizards Take Flight” virtual reality experiences are scheduled to open in-store this summer with more details to be revealed soon.